Who would you buy from?

WHO ARE YOU MOST LIKELY TO BUY FROM?

PETER OR PAUL?

Peter and Paul both own photo studios in Surulere Lagos.

Both of then paid the same influencer to run adverts for them.

Peter's flyer reads - New Photo studio in Surulere, come in for your quality pictures. Call us now 09079688689

Paul's flyer reads - Photoshoot promo. 3 dress changes. 5 soft copies. 5 hard copies. Free makeup. Free hair rental for women. 30k. Call now 0896767678 to book your session.

#chiomaifeanyieze

#chiomabusinessschool 

#chiomasbusinessschool

3 Reasons I'll Buy From Paul......

REASON 1 - DIFFERENTIATION

One of the most important questions you must quickly answer when trying to get people's attention is:

"So what makes you different from all the others? Why should I pay attention to you?"

If you appear the same as every other person, you get ignored.

Remember this overused affiliate marketing pitch line:

"How to bank 400k as an affiliate marketer in Nigeria......"? 

No one wants to invest their time in hearing or seeing MORE of the same thing.

By making an offer, he quickly DIFFERENTIATED himself from the rest of his "marketing illiterate" colleagues

➡️ REASON 2 - SPECIFICITY

Rather than making vague promises like "quality pictures" (what the heck does quality picture look like 🤷🤷) that doesn't evoke any crystal clear IMPACTFUL picture in the readers mind....

...... his uses of crystal clear language of what you are getting is more psychologically impactful.

➡️ REASON 3 - MORE VALUE FOR LESS MONEY

"EVERYONE LOVES A DEAL" - Alex Hormozi.

One of the most powerful way to "break" people's buying resistance is to offer them a lot more value than the money they paid (of course with a deadline).

The money comes out more easily when you feel like you are benefiting more by letting the money go than by keeping it.

The greater the gap between the value offered and the price charged, the more irresistible the offer becomes and the harder it is to say "No"

This allows us to charge high prices but still give much higher value - greater value doesn't mean your prices are cheap - they may still cosy and arm and a leg 🤣🤣🤣

©Broda Dapo