Every business is profitable in whatever country you find yourself in the world.
The mistake I see most small business owners make is they approach the market with the wrong market penetration strategy.
The mistake I see most small business owners make is they approach the market with the wrong market penetration strategy.
What is your market penetration strategy
If you're in a business that is already competitive enough, how do you
then do the exact same thing the crowd is doing and expect to make
sales?
Coca cola and Pepsi sell the same product right?
Coca cola market penetration is using emotions, that's why they started the share a coca cola campaign. They made so much money and are still making money.
Did Pepsi use that same strategy? NOPE.
They decided to use our most desired celebrity to draw us closer to their brand,the list is endless.
Let's bring it home, as as skin care expert everyone is proferring solution for acne and knuckles and the rest (therapeutic solutions).Why would you go into that industry and do exactly the same?
What about providing preventive solutions (creams that would prevent acne and sunburn).
The resulting effect of that is you have created a market for yourself instantly just by penetrating the market differently.
Call to action:
Look at your business and the solutions you provide today, are you doing everything and anything the competition is doing?
If yes do a holistic review and change your market penetration strategy immediately. .....
If you have questions please drop it in the comment section and let's address it.
(c) Omomo Ibe
Coca cola and Pepsi sell the same product right?
Coca cola market penetration is using emotions, that's why they started the share a coca cola campaign. They made so much money and are still making money.
Did Pepsi use that same strategy? NOPE.
They decided to use our most desired celebrity to draw us closer to their brand,the list is endless.
Let's bring it home, as as skin care expert everyone is proferring solution for acne and knuckles and the rest (therapeutic solutions).Why would you go into that industry and do exactly the same?
What about providing preventive solutions (creams that would prevent acne and sunburn).
The resulting effect of that is you have created a market for yourself instantly just by penetrating the market differently.
Call to action:
Look at your business and the solutions you provide today, are you doing everything and anything the competition is doing?
If yes do a holistic review and change your market penetration strategy immediately. .....
If you have questions please drop it in the comment section and let's address it.
(c) Omomo Ibe
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